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01481 724025

Doyle Motors Limited issues the following Privacy Policy.

Doyle Motors Limited is committed to protecting and respecting your privacy and meeting our obligations under the Data Protection (Bailiwick of Guernsey) Law 2017, “The Law”.

For the purpose of the Law, the data controller is Doyle Motors Limited, and our Data Protection Officer (“DPO”), Jeremy Reese, can be contacted at

What personal data do we collect?

The Law classes your name as personal data. Your email address, if it includes your name, is also classed as personal data.  All personal data we collect about you will be recorded, used, and protected by us per applicable data protection legislation and this privacy policy.  The personal data we process may include the following:-

Identity Data includes title, first name, last name, date of birth and username.

Contact Data includes billing address, site address, email address, telephone numbers and permission on how we contact you.

Payment Data – Any payment instrument number (for example, Bank Account /credit card number) and security code associated with your payment. A payment provider handles these details, and we never store your information.

Transaction Data includes details about payments to and from you and other services you have purchased from us.

Usage Data includes information about how you use our website, products and services. Telephone conversations may be recorded and monitored.

Marketing and Communications Data includes your preferences in receiving marketing information from us.

Vehicle Data – Your Vehicle servicing history, registration number, VIN and date.

Legal Data – e.g. A copy of your driving licence when using a courtesy car in case of any motoring offences, and you may be present on CCTV recordings.

Where do we collect your data?

We may collect and process personal data from you as follows: –

Directly from yourself when you complete a form, use our website or send us correspondence by email, letter, SMS or telephone. This includes data when you: –

Request a quotation, subscribe to our marketing, participate in a survey, and provide feedback on a service or experience. Payment and transactional data, Profile and usage data, including how you use our online services such as our website, online tools, emails and social media.

Third-Party Data: –

Companies who introduce you to our social networks, insurers, finance houses, and other corporate businesses.

How do we use your personal data?

We will use your data in the following ways: –

We have three basic uses for your information.

  • To provide you with the products you purchase from us and to operate our business.
  • To communicate with you electronically, by letter, SMS and phone.
  • To show relevant advertisements to you in products offered by approved third-party service providers

To meet our contractual obligations to you when you commission a service.  This includes communicating with you both before and after the service is provided.

To update you on any services linked to (or similar to) your past requests and services you have expressed an interest in.

To respond to any correspondence you send to us.

To comply with any applicable law and regulation.

In accordance with our legitimate interests in protecting Doyle Motors Limited’s legitimate business interests and legal rights, including but not limited to use in connection with legal claims, compliance, regulatory and investigative purposes (including disclosure of such information in connection with legal process or litigation).

To respond to any comments or complaints we may receive from you, and/or in accordance with our legitimate interests, including to investigate any complaints from you or others about our website or our products or services.

To monitor the use of our websites and online services. We may use your information to help us check, improve and protect our products, content, services and websites, both online and offline.

Marketing communications

We may also send you direct marketing in relation to relevant products and services. Electronic direct marketing will only be sent where you have given your consent to receive it or (where this is allowed) you have been given an opportunity to opt out. You will continue to be able to opt out of electronic direct marketing at any time by following the instructions in the relevant communication or by emailing at any time.

Who do we share your data with, and why?

Please be assured that we will never sell your data to third-party organisations.  We may share your personal data with the Honda Group and the MG Group in order to provide the service to you, allow them to conduct surveys and provide you with relevant safety updates or product information.

We may also share your personal data with the below third parties: –

Our professional advisors, which include our auditors and external legal and financial advisors.

Marketing and communications agencies where they have agreed to process your personal data in line with this Privacy Notice.

Market research companies.

Our suppliers, business partners and sub-contractors.

Search engine and web analytics.

Personal data may be shared with government authorities and/or law enforcement officials if mandated by law or if needed for the legal protection of our legitimate interests in compliance with applicable laws.

Personal data may also be shared with third-party service providers who will process it on Doyle Motors Limited’s behalf for the above purposes. Such third parties include but are not limited to, website hosting providers, maintenance and credit checking.

If our business or any part of it is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser and passed to the new owners of the business.

How do we protect your INFORMATION?

We understand the concerns you may have about giving us your personal data.  We hold your data on secure servers in the UK.

How long do we hold your data?

We continually review stored data and will not retain your data for any longer than necessary.  We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any contractual, legal, accounting, or reporting requirements. We only store your personal data for up to seven years after the date of last contact, as we are required to retain certain information as required by law or for as long as is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.


The following Cookie Policy is issued by Doyle Motors Limited, on behalf of Doyle Motors Limited – September 2023

Doyle Motors Limited takes your privacy very seriously and respects the importance of security on the internet.

Doyle Motors Limited’s websites use cookies and similar technologies for various purposes, including distinguishing you from other users of our websites. By continuing to use our websites, you agree to our Cookie Policy.

What cookies do we use?

Cookies are text files containing small amounts of information. They are downloaded to your computer or device when you visit a website. They don’t tell us who you are, but they do enable us to recognise your device and where you have made various preferences or actions; they enable us to remember them.

Why do we use cookies?

Cookies do many different jobs, like letting you navigate between web pages efficiently, remembering your preferences, and improving your experience of our websites. They can also help to ensure that adverts you see online are more relevant to you and your interests.

The cookies used on Doyle Motors Limited websites have been categorised based on the categories found in the ICC UK Cookie guide. Here are the main types of cookies we use and why we use them:

  •  Strictly Necessary Cookies

These cookies are essential in order to enable you to move around our websites and use their features.

  •  Performance Cookies

These cookies collect information about how you use our websites. For instance, they tell us which pages you visit most often and if you receive any error messages from our web pages. These cookies do not identify you. All information they collect is aggregated and, therefore, anonymous. We use these cookies to measure and analyse how our customers use our websites and to improve their functionality and user experience.

  • Functionality Cookies

These cookies allow our websites to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, personalised features. These cookies can also be used to remember changes you have made to customisable parts of our websites, including text size and font. The information these cookies collect may be anonymised and cannot track your browsing activity on other websites.

We only use the types of cookies described above. We don’t use so-called ‘specialist cookies’.

Disabling Cookies

Doyle Motors Limited’s websites are designed to function optimally with cookies enabled. You can, however, disable cookies via your website browser settings. This may mean, however, that you may no longer have access to some of our website features. Please note that even with all cookies disabled, a tiny amount of information will continue to be retrieved from your web browser. This information is necessary for the basic functioning of our website.

Changes to our Cookie Policy

We may change this Cookie Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, by adding notices on our homepage or other websites or sending you email updates (where data protection laws allow this).

Social Networks & External Websites

Doyle Motors Limited websites may offer you the opportunity to share or follow information about Doyle Motors Limited using third-party social networking functionality such as ‘share’, ‘like’ or ‘follow’ buttons. Our website may also contain links to and from social networking and other websites.

We offer various social media functionality options to generate interest towards our services among members of your social networks and give you easy access to new information about Doyle Motors Limited and our services.  You should be aware that sharing personal information within a social network may result in the data being collected by the provider of that social network.

If you follow any links to and from social media or other external links, these websites will have their own privacy policies, and we do not accept any responsibility or liability for these. We advise you to check those policies before submitting any information to those websites.

Contact Us

If you have any questions about our Cookie Policy, you can contact us by email at

Your rights

You have many rights regarding your personal data: –

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data, clicking the unsubscribe button on any communication we have sent to you or contacting us.

Where you have consented to us using your personal data, you can withdraw that consent at any time.

If the information we hold about you is inaccurate or incomplete, you can notify us and ask us to correct or supplement it.

You also have the right, with some exceptions and qualifications, to ask us to provide a copy of any personal data we hold about you.

If you wish to exercise any of these rights in relation to the personal data we hold about you, please get in touch with us by email at or write to the Data Protection Officer, Doyle Motors Limited, Doyle Road, St Peter Port, Guernsey, GY1 1RD.

Concerns and complaints

If you have any concerns or complaints regarding our data processing approach in relation to your own data, please get in touch with us at in the first instance. Your communication will be acknowledged and then responded to within 1 month.

Contacting the Regulator

If you feel that your data has been handled incorrectly or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the data protection regulator – The Office of the Data Protection Authority (ODPA). You can contact them for advice by writing to:

The Office of the Data Protection Authority
St Martin’s House
Le Bordage
St Peter Port

by telephone (01481) 742074 or by email to; you can submit a complaint online at and complete the ‘make a complaint’ section.


Changes to this Privacy Notice

We keep our data protection notice under regular review. This privacy notice was last updated in August 2023. We may revise this policy, as appropriate, from time to time.

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